BMW opens second pop-up in Japan, now featuring the i5 M60

BMW has opened the second instalment of its pop-up gallery series (read about the first instalment of this series here), located in Omotesando, a district of Tokyo known for offering exclusive cultural and shopping experiences.

Titled 'FREUDE by BMW - THE GARDEN', the new exhibition features a private cinema, a pop-up shop, and a cafe, providing an island of tranquillity amid the hustle and bustle of the Japanese metropolis.

And taking centre stage of this new pop-up is the BMW i5 M60, making its first public debut in Japan. The BMW i5 M60, alongside the all-electric i7, will be available for test drives at the pop-up during weekends. A curated selection from the BMW Lifestyle collection that will also be available exclusively at the pop-up, alongside a host of products from collaborations with local brand partners such as the Tsutaya Bookstore.

FREUDE by BMW - THE GARDEN is set to open until 17 September 2023. It is located in Omotesando Crossing Park, Omotesando, Tokyo.