Ferrari's latest La Nuova Dolce Vita chapter unfolds in Seoul

Ferrari has unveiled the latest chapter of the Ferrari Roma's global campaign video - La Nuova Dolce Vita in Seoul.

To commemorate the launch of the Ferrari Roma, Ferrari has launched a campaign aimed at showing how La Nuova Dolce Vita is represented in different big cities around the world, through exclusive experiences and places. The result was a series of videos in which local influencers were the guides in exploring each city in a unique way that belongs only to Ferrari.

South Korea marks the latest chapter of this campaign. Actor Jung Haein was selected as the main protagonist of the Korea campaign. His urban and clean image and calm voice are in harmony with Ferrari Roma's refined design and beautiful visual.

The elegant figure of the Ferrari Roma shone in the background of Seoul, including Gwanghwamun, Namdaemum, Namsan and the Han River, where tradition and modernity, tranquility and dynamism coexist.

Jung Haein remarked in the video that a sweet life exists all around us. To him, La Nuova Dolce Vita is a feeling of excitement and having a different perspective as if looking at the world for the first time. He adds that for him, ordinary moments turn into special moments and the most special and most valuable things exist within reach, as if they are always with him forever. And he is experiencing this right now.