Honda wins three Red Dot Design Awards

Honda's all new, highly acclaimed Honda e has been awarded the Red Dot: Best of the Best 2020 award, the highest honour in the internationally renowned Red Dot awards, for its ground-breaking product design.

The 2020 Honda e also received recognition in the 'smart product' category, along with Honda's all new CBR1000RR-R Fireblade SP motorcycle. This accolade for 'outstanding design' is the latest award win to highlight Honda's commitment to creating beautiful products that are designed without compromise.

The modern styling of the Honda e has attracted international acclaim since it was first previewed in the Urban EV at the 2017 Frankfurt Motor Show. The concept car was later recognised as 'Best Concept Car' in the renowned Car Design Award honours.

The follow-up e Prototype concept, fresh from its world premiere at 2019 Geneva Motor Show, was the centrepiece of the 'Honda experience - Casa Connessa Tortona' exhibit at Milan Design Week 2019. The exhibition was the first time Honda has had a significant presence at the world's largest design event.

Honda has a long history of success in the automotive section of the Red Dot awards, among the most prestigious and sought after awards in the world. Other recent successes include the Honda S2000 in 2001 and the Honda Civic in 2006 for the 'Red Dot: Best of the Best' award, as well as the European Accord Tourer in 2008 and the Insight in 2009 for the 'Red Dot' award.