Hyundai launches new marketing campaign for the Ioniq 6

Hyundai has launched a new marketing campaign for the Ioniq 6 in the U.S.A.

The campaign features 60 and 30-second hero spots, titled, Your Dad is Going Electric, which seeks to highlight how easy it is for consumers to make the switch to an electric vehicle. Featuring Kevin and Sosie Bacon, and of course, the Ioniq 6, the ad spots put a humorous spin on the dynamic father-daughter relationship showing that even her 'older' and less technologically savvy dad has made the leap to electric vehicles before most consumers.

The 60-second ad, which is embedded above also directly addresses consumers' concerns about charging times and driving range by highlighting how the Ioniq 6 can go from 10% to 80% charge in as little as 18 minutes on a 350kW, 800V direct current fast charger, and has a driving range of up to 580km.