Hyundai Motor announces Manfred Fitzgerald will lead the Genesis brand

Hyundai Motor has announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016.

Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. He will take a core role in brand strategy, marketing and other business operations within the Genesis brand to help set a strong foothold for the brand in the global luxury car market.

Mr. Fitzgerald brings almost 20 years of expertise and experience in luxury car brand strategy and marketing. He will be working alongside Luc Donckerwolke, who will lead the Genesis brand's Prestige Design Division as Head of the Hyundai Motor Design Center.

During his 12-year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten fold as the Director of Brand and Design.