Hyundai Motor unveils new brand campaign video

Hyundai Motor Company has unveiled a new brand campaign video titled 2^nd First Steps, which shares a story of Korean Para-athlete and Archer Jun-beom Park taking his second first steps toward his parents, aided by Hyundai Motor's wearable robotics technology.

The new video builds on Hyundai Motor's Because of You brand campaign launched in November 2019 to introduce its new brand vision 'Progress for Humanity', for which it released four videos showcasing robotics, last mile mobility, autonomous driving and hydrogen fuel cell vehicles. The campaign underlines Hyundai Motor's philosophy that future technologies must be human-centric.

In last year's robotics video, Because of You - 13:08 Seoul, Park stood up from his wheelchair aided by Hyundai Motor's Medical Exoskeleton (H-MEX) wearable robotic suit to successfully shoot an arrow at a target.

In the sequel video, 2^nd First Steps, Park is seen standing up from his wheelchair, aided by the H-MEX, to nervously walk toward his parents in an emotional scene reminiscent of a baby taking its first steps. Park reaching his mother to hug her, enabled by the H-MEX, depicts Hyundai Motor's vision for technological advancement leading to human connections.

Watch Hyundai's new brand campaign video here.