Hyundai unveils rendering of its new G90 luxury sedan

Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, hinting at the recently-launched Genesis brand's design identity and future direction.

The flagship model of the Genesis brand, the G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Combining 'human-centered' technology with engaging driving dynamics, the G90 boasts a raft of world-best safety features and technological innovations.

G90 also showcases the Genesis brand's hallmark design style 'Athletic Elegance', interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to the G90. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car's dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the look.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience."

The launch of G90 is scheduled for early next month in Korea.