Jaguar marks the launch of the new XE sports saloon with FEEL XE
01 Aug 2014|4,702 views
Jaguar will be collaborating with artists and personalities including Emeli Sande, Stella McCartney and Idris Elba to create experiences that express the 'Exhilaration' that is at the heart of the upcoming all new XE.
Multi-platinum British singer songwriter Emeli Sande will create the first FEEL XE project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar XE.
As Emeli and Jaguar ask What makes you feel Exhilarated?, the public can contribute ideas to Emeli through social media (Twitter, Facebook and Instagram) with the tag #FEELXE accompanied to words, pictures, sounds and films.
Meanwhile, British actor Idris Elba will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation. In addition, renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli's, remarked, "I'm passionate about British design and innovation. I'm proud to be involved in the Jaguar FEEL XE campaign and look forward to this exciting partnership."
Between now and the 8th of September the public can see how Emeli Sande is being inspired by the social media community on Jaguar's Facebook page via exclusive behind the scenes footage and interviews. Further FEEL XE projects involving Stella McCartney and Idris Elba will be announced in due course.
Jaguar has launched FEEL XE, a platform created to harness the spirit of British creativity and innovation using an inspiring collective of figures from the worlds of music, film and design.
Jaguar will be collaborating with artists and personalities including Emeli Sande, Stella McCartney and Idris Elba to create experiences that express the 'Exhilaration' that is at the heart of the upcoming all new XE.
Multi-platinum British singer songwriter Emeli Sande will create the first FEEL XE project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar XE.
As Emeli and Jaguar ask What makes you feel Exhilarated?, the public can contribute ideas to Emeli through social media (Twitter, Facebook and Instagram) with the tag #FEELXE accompanied to words, pictures, sounds and films.
Meanwhile, British actor Idris Elba will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation. In addition, renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli's, remarked, "I'm passionate about British design and innovation. I'm proud to be involved in the Jaguar FEEL XE campaign and look forward to this exciting partnership."
Between now and the 8th of September the public can see how Emeli Sande is being inspired by the social media community on Jaguar's Facebook page via exclusive behind the scenes footage and interviews. Further FEEL XE projects involving Stella McCartney and Idris Elba will be announced in due course.
Jaguar will be collaborating with artists and personalities including Emeli Sande, Stella McCartney and Idris Elba to create experiences that express the 'Exhilaration' that is at the heart of the upcoming all new XE.
Multi-platinum British singer songwriter Emeli Sande will create the first FEEL XE project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar XE.
As Emeli and Jaguar ask What makes you feel Exhilarated?, the public can contribute ideas to Emeli through social media (Twitter, Facebook and Instagram) with the tag #FEELXE accompanied to words, pictures, sounds and films.
Meanwhile, British actor Idris Elba will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation. In addition, renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli's, remarked, "I'm passionate about British design and innovation. I'm proud to be involved in the Jaguar FEEL XE campaign and look forward to this exciting partnership."
Between now and the 8th of September the public can see how Emeli Sande is being inspired by the social media community on Jaguar's Facebook page via exclusive behind the scenes footage and interviews. Further FEEL XE projects involving Stella McCartney and Idris Elba will be announced in due course.
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