Jaguar to present its new high-performance F-Type Coupe during Super Bowl

British luxury automaker, Jaguar, will launch a brand new product advertising campaign, themed 'British Villains', to support the launch of the new Jaguar F-Type Coupe. The campaign will include the brand's first television commercial produced specifically to run during the broadcast of the Super Bowl. The advert is scheduled for its broadcast debut on the Fox channel during the second half of 48^th edition of Super Bowl XLVIII, on the 2^nd of February next year.

The campaign features a 30-second spot and a wide range of digital assets and executions, and will espouse the idea that British characters make convincing and entertaining villains in landmark films, combining intelligence with charm, restlessness with calm, and always exuding confidence.

The broadcast campaign poses the question "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" From launch the campaign will feature a unique hashtag for use in social media, #GoodToBeBad.

The Jaguar campaign, featuring renowned British actors, is being filmed by Academy Award-winning British film and television Director, Tom Hooper, in London.