Kia's all new "Koup" receives overwhelming response over the launch weekend

The "Wonderful Testdrive Event" marks the official launch of Kia’s first ever two-door coupe. Other than butler-served refreshments throughout the day, FHM girls were also on-site to add to the 'glam’ factor and have their pictures taken with customers.

"We are pleasantly surprised that we collected 100 bookings for this two-door coupe over just two days. This makes the total booking of Koup to rise to 200, with a hundred collected before the launch. I guess consumers realize that like the Cerato Forte, the Forte Koup also packed with features, plus a little more sexiness with two doors lesser," said Chin Kee Min, Senior Manager for Kia Operations at Cycle & Carriage Kia Pte Ltd.

Apart from the launch event, the media campaign with the tagline "Wonderful 2" was launched on social networking sites like Facebook, as well as asiaonemotoring, and various press and broadcast media. The tagline plays on the word '2’, saying "Like the Cerato Forte, the Forte Koup is Wonderful 2!"

The first units of the Forte Koup are expected to be delivered to customers in November / December.