Maserati celebrates the GranTurismo at Milan Design Week
25 Apr 2023|2,044 views
Maserati has thrown a celebration of the GranTurismo at its new Milan retail store.
The heart of Italy's design capital saw Maserati introducing the Launch Edition PrimaSerie 75th Anniversary along two masterpieces - the GranTurismo One Off Prisma, and GranTurismo One Off Luce, designed by Maserati Centro Stile. Also present at the event was the GranTurismo One Off Ouroboros, designed by Japanese street culture pioneer Hiroshi Fujiwara.
The 8,500 letters on the GranTurismo One Off Prisma make up the names of Maserati cars past, and are all applied by hand The GranTurismo One Off Prisma comes equipped with the Nettuno V6 engine, and a bodywork made of a chromatic partnership consisting of 14 different colours - all painted by hand - and embellished with details of more than 8,500 letters hand-applied and hand-varnished one by one, making up the names of Maserati cars.
Two of colors look ahead to the future, whilst the other twelve have been selected from the hues of the most popular GranTurismo models of the past, such as the characteristic Amaranto from the 1947 Maserati A6 1.500, and the Oro Longchamps that brightened the 1973 Maserati Khamsin.
The GranTurismo One Off Luce, meanwhile, features the all-electric Folgore engine, and gets a chromatic mirrored body, engraved with a dynamic laser-etched pattern and painted in an almost absent colour that makes the contours of the car blend into its surroundings.
Hiroshi Fujiwara also premiered the GranTurismo One Off Ouroboros which features a host of design features from Maserati's past The interior of this car reflects its sustainable drivetrain with use of Econyl - a regenerated nylon yarn - alongside the use of monochromatic blue, a reminder of the sea from which the sustainable material came from.
Maserati also introduced the GranTurismo One Off Ouroboros, a virtual Fuoriserie GranTurismo designed by street culture innovator Hiroshi Fujiwara.
This car is inspired by the 'Ouroboros', a gnostic symbol that expresses the unity of all things which never disappear but perpetually change form in an eternal cycle of destruction and recreation.
The Granturismo Ouroboros' design combines the front grill from the A6GCS Berlinetta Pininfarina and the side vents of the 3500 GT - icons of the elegance of the 1950s - along with the covered round head lights that characterised the 1960s racers such as the Maserati Tipo 151. Its forged wheels are inspired by the pioneering magnesium alloy wheels introduced by the Bora in the 1970s, while the connected taillight fascia is a direct reference to the ground-breaking design of the Shamal from the 1980s and 1990s.
The heart of Italy's design capital saw Maserati introducing the Launch Edition PrimaSerie 75th Anniversary along two masterpieces - the GranTurismo One Off Prisma, and GranTurismo One Off Luce, designed by Maserati Centro Stile. Also present at the event was the GranTurismo One Off Ouroboros, designed by Japanese street culture pioneer Hiroshi Fujiwara.


Two of colors look ahead to the future, whilst the other twelve have been selected from the hues of the most popular GranTurismo models of the past, such as the characteristic Amaranto from the 1947 Maserati A6 1.500, and the Oro Longchamps that brightened the 1973 Maserati Khamsin.
The GranTurismo One Off Luce, meanwhile, features the all-electric Folgore engine, and gets a chromatic mirrored body, engraved with a dynamic laser-etched pattern and painted in an almost absent colour that makes the contours of the car blend into its surroundings.


Maserati also introduced the GranTurismo One Off Ouroboros, a virtual Fuoriserie GranTurismo designed by street culture innovator Hiroshi Fujiwara.
This car is inspired by the 'Ouroboros', a gnostic symbol that expresses the unity of all things which never disappear but perpetually change form in an eternal cycle of destruction and recreation.
The Granturismo Ouroboros' design combines the front grill from the A6GCS Berlinetta Pininfarina and the side vents of the 3500 GT - icons of the elegance of the 1950s - along with the covered round head lights that characterised the 1960s racers such as the Maserati Tipo 151. Its forged wheels are inspired by the pioneering magnesium alloy wheels introduced by the Bora in the 1970s, while the connected taillight fascia is a direct reference to the ground-breaking design of the Shamal from the 1980s and 1990s.
Maserati has thrown a celebration of the GranTurismo at its new Milan retail store.
The heart of Italy's design capital saw Maserati introducing the Launch Edition PrimaSerie 75th Anniversary along two masterpieces - the GranTurismo One Off Prisma, and GranTurismo One Off Luce, designed by Maserati Centro Stile. Also present at the event was the GranTurismo One Off Ouroboros, designed by Japanese street culture pioneer Hiroshi Fujiwara.
The 8,500 letters on the GranTurismo One Off Prisma make up the names of Maserati cars past, and are all applied by hand The GranTurismo One Off Prisma comes equipped with the Nettuno V6 engine, and a bodywork made of a chromatic partnership consisting of 14 different colours - all painted by hand - and embellished with details of more than 8,500 letters hand-applied and hand-varnished one by one, making up the names of Maserati cars.
Two of colors look ahead to the future, whilst the other twelve have been selected from the hues of the most popular GranTurismo models of the past, such as the characteristic Amaranto from the 1947 Maserati A6 1.500, and the Oro Longchamps that brightened the 1973 Maserati Khamsin.
The GranTurismo One Off Luce, meanwhile, features the all-electric Folgore engine, and gets a chromatic mirrored body, engraved with a dynamic laser-etched pattern and painted in an almost absent colour that makes the contours of the car blend into its surroundings.
Hiroshi Fujiwara also premiered the GranTurismo One Off Ouroboros which features a host of design features from Maserati's past The interior of this car reflects its sustainable drivetrain with use of Econyl - a regenerated nylon yarn - alongside the use of monochromatic blue, a reminder of the sea from which the sustainable material came from.
Maserati also introduced the GranTurismo One Off Ouroboros, a virtual Fuoriserie GranTurismo designed by street culture innovator Hiroshi Fujiwara.
This car is inspired by the 'Ouroboros', a gnostic symbol that expresses the unity of all things which never disappear but perpetually change form in an eternal cycle of destruction and recreation.
The Granturismo Ouroboros' design combines the front grill from the A6GCS Berlinetta Pininfarina and the side vents of the 3500 GT - icons of the elegance of the 1950s - along with the covered round head lights that characterised the 1960s racers such as the Maserati Tipo 151. Its forged wheels are inspired by the pioneering magnesium alloy wheels introduced by the Bora in the 1970s, while the connected taillight fascia is a direct reference to the ground-breaking design of the Shamal from the 1980s and 1990s.
The heart of Italy's design capital saw Maserati introducing the Launch Edition PrimaSerie 75th Anniversary along two masterpieces - the GranTurismo One Off Prisma, and GranTurismo One Off Luce, designed by Maserati Centro Stile. Also present at the event was the GranTurismo One Off Ouroboros, designed by Japanese street culture pioneer Hiroshi Fujiwara.


Two of colors look ahead to the future, whilst the other twelve have been selected from the hues of the most popular GranTurismo models of the past, such as the characteristic Amaranto from the 1947 Maserati A6 1.500, and the Oro Longchamps that brightened the 1973 Maserati Khamsin.
The GranTurismo One Off Luce, meanwhile, features the all-electric Folgore engine, and gets a chromatic mirrored body, engraved with a dynamic laser-etched pattern and painted in an almost absent colour that makes the contours of the car blend into its surroundings.


Maserati also introduced the GranTurismo One Off Ouroboros, a virtual Fuoriserie GranTurismo designed by street culture innovator Hiroshi Fujiwara.
This car is inspired by the 'Ouroboros', a gnostic symbol that expresses the unity of all things which never disappear but perpetually change form in an eternal cycle of destruction and recreation.
The Granturismo Ouroboros' design combines the front grill from the A6GCS Berlinetta Pininfarina and the side vents of the 3500 GT - icons of the elegance of the 1950s - along with the covered round head lights that characterised the 1960s racers such as the Maserati Tipo 151. Its forged wheels are inspired by the pioneering magnesium alloy wheels introduced by the Bora in the 1970s, while the connected taillight fascia is a direct reference to the ground-breaking design of the Shamal from the 1980s and 1990s.
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