Motul acquires stake in EMP, organiser of FIM EWC

Motul has announced that it has acquired a 10% stake in EMP, the organiser and promoter of the FIM Endurance World Championship (FIM EWC).

This investment marks a significant step in supporting the continued growth of motorcycle endurance racing globally, including across key Asia Pacific markets where the sport continues to see strong participation and fan engagement.

Through this partnership, Motul and EMP will work closely to enhance the championship's visibility, accessibility, and fan engagement

To mark this new commitment to endurance racing, Motul has created the Challenge Motul, launching at the Spa Motos 8 hours race. The initiative will support teams in the Superstock and Production categories through product allocations and financial rewards for leading teams at each event.

This aims to make the practice of motorcycle endurance racing more accessible, and as such, Motul will welcome young apprentices from the Garages Ecoles initiative, which offers students from garage schools unique experiences such as immersion in a garage within a team.

As part of this partnership, Motul will also support leading teams with its products

This allows students to experience the intensity of the race and mechanics, privileged exchanges with championship organisers, as well as prize presentations on the podium.

Beyond competition, Motul partners with the EWC and its global platform to deliver activations for fans and partners, while showcasing its expertise at the most prestigious events on the calendar.