New Rolls-Royce Ghost Six Senses concept arrives at Beijing

Rolls-Royce has presented the Ghost Six Senses concept to car fans at Auto China in Beijing. The new concept model is said to have been developed to ignite the occupants senses for sight, taste, touch, sound and aroma.

"The Ghost Six Senses concept is a luxurious environment designed for the most discerning of individuals," commented Torsten Müller-Ötvös, Rolls-Royce CEO. "It delights the senses and draws you into somewhere that transcends the interior of a car. Relax for a few moments and you will experience something that is hard to define, but which our customers understand so well.

The use of the finest materials, a pearlescent Carrara White finish and brown oak contribute to the enhanced senses in the interior. It also has an upgraded concept audio system that purposely raises the centre of sound closer to the passenger's ear. The exterior meanwhile is treated to a set of new forged alloy wheels and the sunroof helps the natural sunlight beam through to the occupants. With a carefully thought out design like this, it certainly would make "Sense" to want to own a piece of this.