New Volkswagen global plan begins with South American pickup

Volkswagen has kick-started its global future plan with an investment of nearly $780 milllion (USD 580 million) in Argentina, paving the way for its next-generation Amarok pick-up truck, which will be developed specifically for the South American market at the Pacheco plant in Argentina from 2027.

The brand has also announced that its existing partnerships for the production of the Amarok in South Africa will remain in place, allowing Volkswagen to ensure a reliable supply of vehicles to international markets whilst also pursuing a locally based product strategy tailored to the needs of the Latin American market.

This investment into its Pacheco plant will be geared specifically to the requirements of the new model generation, as Volkswagen will be introducing new production technology, optimising digital processes, and increasing energy efficiency. This last step is crucial in ensuring that the site, moving forward, will be able to operate sustainably from both an economic and technological point of view.