Nissan plans to drive growth and electrify markets in AMIEO

Nissan has an ambitious new global business plan with a fancy name to boot - 'The Arc' - with which it aims to drive value and strengthen competitiveness. Under this plan, Nissan states that it will step up its electrification and growth plans in the AMIEO region (Africa, Middle East, Europe and Oceania).

And as for what that looks like for customers, Nissan says it will be releasing 16 new electrified vehicles and 14 ICE vehicles globally. Five of the EVs and six of these ICE vehicles will be brought to the AMIEO region. The Arc acts as a bridge between two of Nissans pre-existing goals: The FY20-23 Nissan NEXT business transformation plan, and Nissan's long-term Ambition 2030 vision.

Nissan has individualised plans in each of the AMIEO regions ensuring growth and electrifications of the region's markets

This new plan, however, is more focused towards a broad-based product offensive, increased electrification, and new approaches towards engineering and manufacturing.

Furthermore, the adoption of new technologies and the use of strategic partnerships are targeted at increasing global sales and improving Nissan's profitability. And above all, The Arc is also intended to create a clear roadmap to a promising future.  

Nissan states that the AMIEO region aligns with its global strategy - which is to ensure volume growth. Tailored regional strategies should ensure that the brand achieves this goal, by setting the course for an accelerated transition to EVs. In turn, this will be supported by a balanced electrified/ICE product portfolio, alongside volume growth in major markets. 

Numerically, Nissan hopes that the new strategy will lift annual sales globally by one million units, among which, the AMIEO region will contribute approximately one third of the sales (300,000 units). 

Nissan already has a pre-existing portfolio of EVs such as the Leaf, pictured above

To support its competitiveness and product portfolio, Nissan is continuing to forge strategic partnerships. More specifically, in Oceania, Nissan is set to partner with Mitsubishi Motors on the launch of a new one-tonne pickup. In India, Nissan will continue its alliance with its other long-term partner, Renault, elevating its manufacturing footprint. India is also set to join the U.K. as one of the region's key export hubs.

As Europe continues to lead the way in driving Nissan's global electrification strategy, the introduction of EVs is set to happen in all of the AMIEO sub-regions. Nissan expects 40% of its sales mix in Europe to comprise partially electric, and full battery-electric vehicles (BEVs) by 2026. 

It's not just product and sales growth that The Arc has its eyes on, though.

The plan also involves Nissan materialising its EV36Zero vision for EV and battery manufacturing, and will begin at Nissan's Sunderland plant in the U.K. with the production of new electric vehicles. Approximately SGD $4.3billion (£3b) is being invested by Nissan and its partner into Nissan's 360-degree blueprint for zero emissions manufacturing and driving.

Nissan's vision for an electric ecosystem will also see Vehicle-to-Grid (V2G) technology being commercialised.

Nissan has broader plans to commercialise its V2G technology under The Arc (Pictured: Nissan's collaboration with Wallbox in the U.S.A, offering consumers home-charging solutions) 

AC bi-directional capabilities will be made available on Nissan EVs during the plan period, beginning in Europe. Through leveraging on new partnerships across the region, the V2G technology includes affordable two-way home chargers, creating opportunities to share stored energy in the vehicle's battery with the electricity grid. This delivers new revenue opportunities for Nissan and also offers benefits to both Nissan customers and the environment. 

More specifically, Nissan has plans for each sub-region in AMIEO. Notably, Nissan's plans in the Europe region will include the arrival of five new EVs. An alliance partnership with Ampere on the launch of a two LCVs - an all-electric Interstar and another model based on the FlexEvan - is also in the works, alongside further development of its third-generation e-POWER technology.

On the other hand, Oceania will be seeing the launch of four new models, one of which include the pickup mentioned above. More new electric vehicles can be expected to arrive in Oceania as the transition to electrification gathers pace.