Toyota C-HR stirs up night of mischief at MTV Movie & TV Awards
12 May 2017|5,626 views
This year's newly reimagined MTV Movie & TV Awards culminated with the ultimate after party, recreating interactive fairy tale scenes from the new Toyota C-HR campaign amidst a star-studded gathering of winners, nominees, presenters, performers and merrymakers at the Shrine Expo in Los Angeles, U.S.A. Guests wore mischievous masquerade masks and journeyed through living art installations-turned-photo booths, inspired by the Toyota C-HR's whimsical TV spots.
A playful interaction between art and technology, the event cued live dreamscapes from the Toyota C-HR TV spots - an aerial-dancing Rapunzel, suspended high above the party, a glowing ball-gown-clad Cinderella in a kaleidoscope dome under a giant ticking clock, and a Gingerbread Man-inspired car chase through a moving grid of urban skyscapes and infinite light beams.
The brightest stars of young Hollywood graced the 2,787m2 space, snapped photos in the custom photo booth, and sipped beverages such as the Glass Slipper and Rosy Blonde. In this first partnership between the MTV Movie & TV Awards and Toyota C-HR, the golden age of storytelling that MTV reflects met the modern fairy tales woven by the Toyota C-HR with its new 2017 campaign.
This year's newly reimagined MTV Movie & TV Awards culminated with the ultimate after party, recreating interactive fairy tale scenes from the new Toyota C-HR campaign amidst a star-studded gathering of winners, nominees, presenters, performers and merrymakers at the Shrine Expo in Los Angeles, U.S.A. Guests wore mischievous masquerade masks and journeyed through living art installations-turned-photo booths, inspired by the Toyota C-HR's whimsical TV spots.
A playful interaction between art and technology, the event cued live dreamscapes from the Toyota C-HR TV spots - an aerial-dancing Rapunzel, suspended high above the party, a glowing ball-gown-clad Cinderella in a kaleidoscope dome under a giant ticking clock, and a Gingerbread Man-inspired car chase through a moving grid of urban skyscapes and infinite light beams.
The brightest stars of young Hollywood graced the 2,787m2 space, snapped photos in the custom photo booth, and sipped beverages such as the Glass Slipper and Rosy Blonde. In this first partnership between the MTV Movie & TV Awards and Toyota C-HR, the golden age of storytelling that MTV reflects met the modern fairy tales woven by the Toyota C-HR with its new 2017 campaign.
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