Toyota debuts the new Prius Prime at the New York Motor Show

Toyota, the world's hybrid vehicle leader, has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. The Prius Prime combines an electrifying design with an even more capable electric powertrain than the previous generation Prius Plug-in Hybrid. The Prius Prime is expected to offer an estimated two times the electric range of the previous model, and a substantial 26 percent improvement in total range over its predecessor, a result of greater battery capacity and an improved hybrid system. 

Prius Prime adds even more premium touches and exclusive tech features compared to the all new Prius hybrid, including its available 11.6-inch, HD central multimedia screen with standard navigation and available full colour head-up display. 'Prime' also describes the vehicle's available advanced safety technology, Toyota Safety Sense P. This multi-feature advanced active safety suite, bundles the Pre-Collision System with Pedestrian Detection and Automatic Braking, Lane Departure Alert with Steering Assist, Full-Speed Dynamic Radar Cruise Control with full stop technology and Automatic High Beams.

Check out the video above for a look at the all new Toyota Prius Prime.