Toyota "evolves" its Move Your World initiative in Bangkok

Toyota Motor Asia (TMA) and Toyota Motor Thailand (TMT) will be unveiling an evolution of its Move Your World brand initiative at the 2025 Bangkok International Motor Show, which runs from 26 March 2025 to 6 April 2025. This marks a transformative shift in Toyota's vision that began in 2019.

Starting as a regional initiative that initially reinforced the brand's "Mobility for All" promise, Move Your World is now set to "inspire positive change, spark meaningful social impact, and create lasting connections that transcend mobility." The initiative also takes inspiration from the youth movements and grassroot collectives, with this brand repositioning designed to connect the region's talent, creativity, and innovation.

This vision highlights Toyota's commitment to shaping a future where everyone can move forward together

At the heart of its upcoming launch at the Bangkok International Motor Show, a live art installation will bring the spirit and energy of Move Your World to life. Thousands of red arrows, each symbolising an attendee at the event, will move dynamically in real-time and form an evolving collective artwork. By "transforming" every visitor into an integral part of the narrative, the installation aims to reinforce the idea that true progress is made together.

Complementing the installation, a brand film was also unveiled to highlight the role of creativity in coming up with new ideas and driving innovation, thus reinforcing the transformative impact of collective ingenuity.

Moving forward in Asia, Toyota will embark on collaborations with different culture-shapers in music to create a network of community-driven activities across the region, leveraging music as a medium for self-expression and collective identity.