Volkswagen teams up with soccer legends in support of the Golf GTI
10 Jun 2014|3,380 views
With just days to the world's largest sporting event, the 2014 FIFA World Cup, Volkswagen has kicked off a new campaign with a television spot, 'Play by Play', showcasing the 2015 Golf GTI and featuring Andres Cantor, an Argentinean sports commentator who is known around the world for his signature goal celebrations.
The spot, which depicts Andres instructing his son Nicolas how to drive the Golf GTI with true football flair, will air in Spanish and English. Volkswagen's Hispanic advertising agency of record, COD, developed the campaign which also includes 'Ole, Ole' - a homage to soccer fans everywhere.
Besides television, Volkswagen's comprehensive campaign will be supported across social media channels by Edelman Digital.
With just days to the world's largest sporting event, the 2014 FIFA World Cup, Volkswagen has kicked off a new campaign with a television spot, 'Play by Play', showcasing the 2015 Golf GTI and featuring Andres Cantor, an Argentinean sports commentator who is known around the world for his signature goal celebrations.
The spot, which depicts Andres instructing his son Nicolas how to drive the Golf GTI with true football flair, will air in Spanish and English. Volkswagen's Hispanic advertising agency of record, COD, developed the campaign which also includes 'Ole, Ole' - a homage to soccer fans everywhere.
Besides television, Volkswagen's comprehensive campaign will be supported across social media channels by Edelman Digital.
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