Verdict
Amidst a swathe of new brands in Singapore (and most of them Chinese EV makers), how does a newcomer (also a Chinese EV brand) stand out?
Well, one way is to purposefully position yourself above the competition - which is what Zeekr is doing.
The Zeekr X is the first model offered in Singapore, and it's a clear statement of intent. Built on the same shared underpinnings as the Volvo EX30 and Smart #1 (two other Geely-owned brands), the Zeekr X has an immediate sense of mechanical quality to it.
While straight-line performance is to be expected, the Zeekr X also delivers on-road sophistication to match its premium positioning. Quiet and supple on the go, the Zeekr X makes for a relaxed driving experience.
Another aspect that Zeekr looks to set itself apart is on the design front - bold, crisp exterior surfaces combine with a distinctive front light signature to create a distinctive look.
Inside, premium materials and high-quality finishing immediately elevate the sense of perceived quality. The car is expectedly chock-full of technology and features, but the execution of the user interface is thoughtful and well-considered. For example, the on-board camera has an auto-recording function, which negates the need for a third-party dash cam.
But the Zeekr X also has some playfulness to it, such as the ability to meow like a cat or use a built-in microphone to talk to people outside of the car.
In a highly competitive segment with so many other electric crossover choices, the Zeekr X stands out by delivering a raised level of quality (and a healthy dose of personality) at an attractive and competitive price point. And that's why it's our Best Electric Newcomer.