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The technology combines virtual reality with the physical feedback inside a moving vehicle to offer a truly immersive gaming experience.

04 Apr 2022 | International News : U.S.A


Porsche and the entertainment-technology startup holoride are piloting a new location-based virtual reality drive at the Porsche Experience Center in Los Angeles.

The pilot is holoride's first commercial installation of the technology, and aims to change backseat entertainment. The holoride technology connects real-time physical feedback inside a moving vehicle to content in a VR headset, bringing passengers on a fully-immersive journey through outer space as they fly a spaceship, including sound effects and visuals that adapt to the movement of the car.

The system uses driving data from a Porsche Cayenne, such as steering, accelerating and braking, to adapt the displayed experience to match the movement of the car. This unique approach minimises motion sickness by matching what passengers see and feel with almost no latency.

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