Cupra begins production of the Cupra Born

Cupra has begun series production of its first 100% electric car, the Cupra Born, at the Volkswagen Group's Zwickau plant in Germany.

With 100% Cupra DNA and an emotional design inspired by Barcelona's El Born neighbourhood, the Born is proof that electric cars can be exciting, and evidence that performance and electrification are a perfect match.

With this new vehicle, Cupra aims to expand its reach into new international markets, especially those with strong demand for electrified vehicles.

The Zwickau plant is the Volkswagen Group's first production plant for 100% electric vehicles and is considered the largest and most efficient electric vehicle factory in Europe. With a daily output of up to 1,400 vehicles, the German plant has an annual production capacity of around 330,000 electric cars. In addition to the Cupra Born, four other models, the Volkswagen ID.3, the Volkswagen ID.4, the Audi Q4 e-tron and the Audi Q4 Sportback e-tron, are produced at the plant.

The company has assigned a team of engineers to Zwickau to monitor the production of the Cupra Born and to gather experience for the future production of electric vehicles at the Martorell plant.

The Cupra Born is also the brand's first model to follow a net CO₂-neutral concept, whereby energy from renewable sources is used in the supply chain. The model also features bucket seats made from sustainable materials sourced from the Mediterranean Sea.

The Cupra Born will be present at Automobile Barcelona 2021, which kicks off on 30 September 2021, and marks the start of the model's international launch.