Ford debuts the all new F-150 and Bronco at the NYSE

All new versions of the Ford F-150, part of the Ford F-Series, U.S.A's most popular truck for 43 years and most popular vehicle for 38 years, and the much anticipated Ford Bronco SUV debut in New York City in conjunction with the company ringing the bell to open trading day on the New York Stock Exchange (NYSE).

Tim Stone, Ford Chief Financial Officer, is representing Ford Motor Company as the honorary opening-bell ringer just before 9:30am.

Ford revealed the redesigned F-150 - the toughest, most productive F-150 ever and the most powerful in its class - in late June 2020. It features new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all new 3.5-litre PowerBoost full hybrid powertrain with Pro Power Onboard, an integrated power generator.

A month ago, the company unveiled all new versions of the iconic Ford Bronco - reimagined as a new outdoor brand with an all-4x4 family that includes the Bronco two-door and the first-ever Bronco four-door models, plus the smaller Bronco Sport.

Response to the return of Bronco has been unprecedented, with record visits to Ford's website and total reservations for the Bronco two and four-door models exceeding 165,000 in less than a month. Like the F-150 always has been, the Bronco two and four-door models will be proudly assembled in the U.S.A. Across all its products, Ford employs more hourly workers and assembles more vehicles in the U.S.A than any other auto manufacturer.