Hyundai's Nexo takes BTS to the Grammy Awards
29 Jan 2020|1,377 views
The all new Hyundai Nexo has taken Korean boy band BTS to the 62nd Grammy Awards at the Staples Centre in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.
The red-carpeted arrival of BTS - who were recently elevated to Hyundai Global Brand Ambassadors from Palisade Global Brand Ambassadors - in a Nexo marks the launch of Hyundai Motor’s global hydrogen campaign.
Starting with the celebrated arrival of BTS from the Nexo, Hyundai Motor also announced the launch of its global hydrogen brand campaign promoting the eco-friendliness and sustainability of fuel-cell technology and its application as a clean future energy option.
From the end of February through to April 2020, each BTS member will create a short teaser film with a message about saving Mother Nature for future generations, with an additional comprehensive film wrapping up the previous seven clips. All eight films will be released in sequence on Hyundai's Motor official Instagram account (@hyundai.lifestyle) and its YouTube channel (@hyundaiworldwide) during this period.
The all new Hyundai Nexo has taken Korean boy band BTS to the 62nd Grammy Awards at the Staples Centre in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.
The red-carpeted arrival of BTS - who were recently elevated to Hyundai Global Brand Ambassadors from Palisade Global Brand Ambassadors - in a Nexo marks the launch of Hyundai Motor’s global hydrogen campaign.
Starting with the celebrated arrival of BTS from the Nexo, Hyundai Motor also announced the launch of its global hydrogen brand campaign promoting the eco-friendliness and sustainability of fuel-cell technology and its application as a clean future energy option.
From the end of February through to April 2020, each BTS member will create a short teaser film with a message about saving Mother Nature for future generations, with an additional comprehensive film wrapping up the previous seven clips. All eight films will be released in sequence on Hyundai's Motor official Instagram account (@hyundai.lifestyle) and its YouTube channel (@hyundaiworldwide) during this period.
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