Lancia opens first showrooms in France and Spain

Lancia is growing its presence in Europe. Just 18 months since opening its first pilot showroom in Milan, the brand has now opened its first showrooms in France and Spain.

Both these showrooms are said to employ the firm’s new corporate identity, termed as 'Casa Lancia'. Mirroring an Italian home, showrooms identified by this new identity are described as ready to welcome customers and offer them an experience of beauty, design, and, (in Lancia's own words) 'Italianess'.

Showrooms informed by this new corporate identity will make use of a clear and harmonious architectural language and an elegant marble totem, and visitors will be welcomed in a dedicated space inside, where they will be able to find brand experts at their service.

These showrooms will also feature furniture picked from a through selection process that ensures that all will visiting will feel like they are being welcomed into an Italian home. Cassina furnishings will also feature - the product of a partnership based on the shared values of innovation, tradition, and respect for the environment shared by both Cassina and Lancia.

Lancia states that it plans to open a total of 25 showrooms across France by 2025, while Span will see a total of 10 showrooms open by the end of 2024, with another 10 set to open through 2025.