Skoda expands presence beyond Europe with Oman launch
03 Mar 2025|53 views
With demand for European automotive brands rising in the Middle East, Skoda's entry into Oman is vital to its wider growth strategy. Looking ahead, Skoda aims to achieve 10,000 annual deliveries in the region.
To accomplish this goal, Skoda has partnered with Premium Motors, a member of the Alfardan Group. Its first state-of-the-art Omani showroom in Muscat is designed to offer a fully digital and immersive customer-focused experience. It features an interactive digital configurator and an immersive digital wall display, while a dedicated motorsport corner highlights its racing heritage.
This new location will also feature an exclusive Skoda service centre with eight work bays, ensuring after-sales support. As part of its long-term commitment, the brand plans to open three additional showrooms and service centres across Oman by 2029.
Skoda's initial lineup in Oman includes a full range of its European-built ICE saloons and hatchbacks, including its latest performance model, the new Octavia vRS. The brand will also offer a diverse SUV portfolio, from the seven-seater Kodiaq (available in AWD) to the compact Kushaq. Skoda also plans to introduce EVs to the Middle East.
With demand for European automotive brands rising in the Middle East, Skoda's entry into Oman is vital to its wider growth strategy. Looking ahead, Skoda aims to achieve 10,000 annual deliveries in the region.
To accomplish this goal, Skoda has partnered with Premium Motors, a member of the Alfardan Group. Its first state-of-the-art Omani showroom in Muscat is designed to offer a fully digital and immersive customer-focused experience. It features an interactive digital configurator and an immersive digital wall display, while a dedicated motorsport corner highlights its racing heritage.
This new location will also feature an exclusive Skoda service centre with eight work bays, ensuring after-sales support. As part of its long-term commitment, the brand plans to open three additional showrooms and service centres across Oman by 2029.
Skoda's initial lineup in Oman includes a full range of its European-built ICE saloons and hatchbacks, including its latest performance model, the new Octavia vRS. The brand will also offer a diverse SUV portfolio, from the seven-seater Kodiaq (available in AWD) to the compact Kushaq. Skoda also plans to introduce EVs to the Middle East.
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