Toyota launches new marketing campaign

Toyota has launched a new marketing campaign in the U.S.A. Titled Electrified Diversified, the new campaign is designed to highlight its wide range of low and zero emissions vehicles.

The campaign invites drivers to get electrified with its wide range of products as it strives towards attaining carbon neutrality with its products, services, and operations as part of its Beyond Zero goal. Products highlighted within the new marketing campaign include the new Tundra Hybrid, Sienna, Prius, bZ4X, and the Mirai, amongst others.

The campaign is being led by a 30-second spot (available for viewing below), which takes viewers through life's various moments and the unlimited possibilities within Toyota's carbon-emission reducing lineup. These moments include an off-roading adventure, a beach barbeque, a child's birthday party, and a fun night out. The spot is said to highlight the fact that there's an electrified vehicle for everyone.