UAS unveils new Castrol logo here in Singapore

United Automobile Services has hosted an inaugural customer event to mark both its enduring partnership with Castrol and the grand unveiling of Castrol's brand new logo.

The new logo retains the brand's iconic red, green and white colours, but now gets a new sonic identity, and utilises a more modern, dynamic, and vibrant design, said to better reflect its positioning in the market and the opportunities it sees in meeting the changing needs of customers.

The new Castrol logo retains the brand's iconic red, green and white colours, and has been designed to improve brand memorability in the digital sphere

This new design is said to also have been chosen to improve brand memorability in the digital sphere, essential as Castrol aims to borden its appeal with a more diverse customer base in the fields of lubricants, services, and solutions.

An accompanying music and sound design are also said to have been crafted for the new logo, designed to elicit feelings of acceleration and dynamic movement.

The partnership between United Automobile Services and Castrol has solidified the former's position here as a trusted provider of lubricants and related services and contributed to it netting the Sgcarmart Driver's Choice Awards for both 2021 and 2022 in the best value engine oil category. United Automobile Services states that the new logo will stand as a beacon as both it and Castrol continue their unwavering commitment to delivering top-quality Castrol products and services to their customers.

United Automobile Services is located at 18 Boon Lay Way, #04-109, Tradehub 21, Singapore 609966. More information on the firm is available at its website here. Those with enquiries may call United Automobile Services at 6515 9282 or email the firm at [email protected].