Volkswagen launches Electric For All campaign
20 Sep 2018|585 views
As part of the Electric For All campaign, the brand will be putting attractive models at affordable prices on the road, paving the way for the breakthrough of electric vehicles.


At the launch of the Electric For All campaign, media representatives from all over the world are being given their first deep insight into the technological basis of the I.D. at a media workshop in the Glaserne Manufaktur in Dresden, where Volkswagen is demonstrating the centrepiece of the MEB - the rolling chassis without the bodywork and interior - exactly as it will be used in series models.
Volkswagen is also seizing the initiative when it comes to charging infrastructure; a design prototype of the 'Volks-Wallbox' is also being premiered in Dresden. This Wallbox is an affordable home system that makes charging the I.D. family easy and convenient.
Electric For All stands for the Volkswagen brand's vision and central promise of making innovative technologies accessible to as many customers as possible. The MEB is the key to the 'electric car for all' as it enables a hitherto unachievable price-service ratio and will be instrumental in transforming the electric vehicle from a niche product into a bestseller.
Brand Board Member for E-Mobility Thomas Ulbrich commented, "We will make electric vehicles popular and get as many people as possible excited about electric cars. The MEB is one of the most important projects in the history of Volkswagen - a technological milestone, similar to the transition from the Beetle to the Golf."
As part of the Electric For All campaign, the brand will be putting attractive models at affordable prices on the road, paving the way for the breakthrough of electric vehicles.


At the launch of the Electric For All campaign, media representatives from all over the world are being given their first deep insight into the technological basis of the I.D. at a media workshop in the Glaserne Manufaktur in Dresden, where Volkswagen is demonstrating the centrepiece of the MEB - the rolling chassis without the bodywork and interior - exactly as it will be used in series models.
Volkswagen is also seizing the initiative when it comes to charging infrastructure; a design prototype of the 'Volks-Wallbox' is also being premiered in Dresden. This Wallbox is an affordable home system that makes charging the I.D. family easy and convenient.
Electric For All stands for the Volkswagen brand's vision and central promise of making innovative technologies accessible to as many customers as possible. The MEB is the key to the 'electric car for all' as it enables a hitherto unachievable price-service ratio and will be instrumental in transforming the electric vehicle from a niche product into a bestseller.
Brand Board Member for E-Mobility Thomas Ulbrich commented, "We will make electric vehicles popular and get as many people as possible excited about electric cars. The MEB is one of the most important projects in the history of Volkswagen - a technological milestone, similar to the transition from the Beetle to the Golf."
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