Hyundai unveils installation featuring the Ioniq 6 in London
04 Jun 2023|2,714 views
Hyundai Motor U.K. has collaborated with Sony Pictures to offer all walking along the London's Southbank a stunning installation.
The set piece features the Ioniq 6, positioned as though it has just emerged from a hexagon portal, with Spider-Man's spiderweb wrapping the car and completing the 'out of this universe' look. The installation arrives just in time for the arrival of the car and Sony Pictures Animation's latest film Spider-Man: Across the Spider-Verse in the U.K.
It is additionally set against the backdrop of London's landmarks including Big Ben and the London Eye, offering what is described as the perfect selfie opportunity.
The installation comes as part of a wider marketing campaign that includes the use of an animated TV commercial that features Spider-Man as well as the Ioniq 5 and Ioniq 6. A behind-the-scenes film about Hyundai's future mobility concepts that incorporates Hyundai and Sony's collaborative history on the movie production process, and an offline promotional exhibition are also included in the campaign.
The set piece features the Ioniq 6, positioned as though it has just emerged from a hexagon portal, with Spider-Man's spiderweb wrapping the car and completing the 'out of this universe' look. The installation arrives just in time for the arrival of the car and Sony Pictures Animation's latest film Spider-Man: Across the Spider-Verse in the U.K.
It is additionally set against the backdrop of London's landmarks including Big Ben and the London Eye, offering what is described as the perfect selfie opportunity.
The installation comes as part of a wider marketing campaign that includes the use of an animated TV commercial that features Spider-Man as well as the Ioniq 5 and Ioniq 6. A behind-the-scenes film about Hyundai's future mobility concepts that incorporates Hyundai and Sony's collaborative history on the movie production process, and an offline promotional exhibition are also included in the campaign.
Hyundai Motor U.K. has collaborated with Sony Pictures to offer all walking along the London's Southbank a stunning installation.
The set piece features the Ioniq 6, positioned as though it has just emerged from a hexagon portal, with Spider-Man's spiderweb wrapping the car and completing the 'out of this universe' look. The installation arrives just in time for the arrival of the car and Sony Pictures Animation's latest film Spider-Man: Across the Spider-Verse in the U.K.
It is additionally set against the backdrop of London's landmarks including Big Ben and the London Eye, offering what is described as the perfect selfie opportunity.
The installation comes as part of a wider marketing campaign that includes the use of an animated TV commercial that features Spider-Man as well as the Ioniq 5 and Ioniq 6. A behind-the-scenes film about Hyundai's future mobility concepts that incorporates Hyundai and Sony's collaborative history on the movie production process, and an offline promotional exhibition are also included in the campaign.
The set piece features the Ioniq 6, positioned as though it has just emerged from a hexagon portal, with Spider-Man's spiderweb wrapping the car and completing the 'out of this universe' look. The installation arrives just in time for the arrival of the car and Sony Pictures Animation's latest film Spider-Man: Across the Spider-Verse in the U.K.
It is additionally set against the backdrop of London's landmarks including Big Ben and the London Eye, offering what is described as the perfect selfie opportunity.
The installation comes as part of a wider marketing campaign that includes the use of an animated TV commercial that features Spider-Man as well as the Ioniq 5 and Ioniq 6. A behind-the-scenes film about Hyundai's future mobility concepts that incorporates Hyundai and Sony's collaborative history on the movie production process, and an offline promotional exhibition are also included in the campaign.
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