Citroen is set to introduce the Cactus M at the Frankfurt Motor Show

Citroen is premiering its new Cactus M concept car, based on the C4 Cactus, at this month's Frankfurt Motor Show.

The Cactus M is an outdoor, lifestyle-inspired take on the C4 Cactus, with a bright and upbeat personality. At ease on all types of terrain and situations, the open-air crossover inspires a sense of well-being, freedom and escape, bringing passengers closer to the environment.

The character and strong personality of the Cactus M is inspired by the 1968 Mehari and the seaside world associated with this legendary model. Inspired by the surfing spirit, the car is completely open to the outside world. The wood effect on the rear arch and the windscreen pillars brings to mind the way surfboard manufacturers customise their boards. The cheerful design of the wheels resembles a floral wetsuit design.

A number of styling features, such as the door opening straps and single central windscreen wiper bring to mind the automotive design of the time. Similarly, the headrests are designed to resemble boat fenders, bringing to mind the marine environment associated with open-air vehicles.

Looking beyond its innovations and design quirks, the Citroen Cactus M is also enjoyable to drive every day as it has all the driving comfort and technologies present on the production C4 Cactus. One year on from the launch of the production car, this concept illustrates the potential of the C4 Cactus as the basis for new models, as well as the extraordinary possibilities for deploying Citroen's brand positioning through different body styles.