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A visual embodiment of Kia's desire to move forward in electrification, Imagine by Kia is the company's first pure electric four-door passenger car.

10 Mar 2019 | International News : Switzerland

Unlike the award-winning e-Niro electric crossover, which is based on the existing architecture of the hybrid-powered Niro, Imagine by Kia is underpinned by a low-mounted, induction-charged battery pack that powers a compact drivetrain.

The goal was to create an Imagine by Kia interior that felt de-cluttered rather than de-contented
Coherently drawing together elements of a muscular sports utility vehicle, a sleek and athletic family saloon, and a versatile and spacious crossover, Imagine by Kia is intentionally designed to not sit within the industry's predefined vehicle categories.

The human approach to the design is encapsulated by the ruches adorning its front air-curtain and flanks. Each impulse ripple has a different length and is positioned at a different angle to the next so that light falling on the car's flanks constantly creates the impression of movement.

The versatility of the all-electric architecture has not only enabled the Kia design team to create this open and spacious interior for passengers, but also for their luggage. Imagine by Kia boasts two capacious loadbays - a 'frunk' front trunk and a traditional rear storage area accessed through the glass hatch.

The cabin's airy atmosphere is further enhanced by the floating centre console that, like a wing, hovers independently above the low and flat floor. 21 individual ultra high-resolution screens curve their synchronised way across the top of the dashboard in a layout that's at the same time both casual and coordinated.

The doors - rear-hinged at the back for greater access - are swathed in a metallic fabric and leather, visually splitting the cabin into two distinct upper and lower levels.

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