Citroen Ami featured at Milano Design City
12 Oct 2020|1,402 views
Citroen has featured the new Ami at Milano Design City, an event dedicated to the culture of design and innovation, with a specific focus on the reconfiguration of urban spaces, sustainability and the circular economy.
The exhibition, titled Time to be my Ami has been designed in collaboration with the Paris-based Citroen Style Department as an immersive journey into the Ami.
The venue displays various products from the Lifestyle AMI collection in XXL dimensions, to create a playful theme that emphasises the ultra-compact and non-conformist character of the Ami in the mobility landscape.
Modern and colourful Ami posters decorate the outside of the building to emphasise its urban, innovative and non-conformist character.
Visitors are also greeted by the three Amis situated in front of the building's entrance including two of the iconic 'Parisian Inspired' Ami from the Free2Move car sharing fleet in Paris.
An enormous domestic 220V plug also highlights how the Ami can be charged in three hours on a standard socket. The plug is connected to the cable, creating a path that morphs into a cosy sofa for relaxation, to underline the typical Citroen comfort and show how it is easy to order the Ami from the comfort of your sofa (for selected markets).
The concept is also designed to showcase how easy it is to recharge the Ami, even using a simple household socket. The wire sofa has a diameter of approximately 55cm and is 15m in length; with foam padding to provide the typical comfort of a couch and an outer lining in elasticated technical textile, which is a nod to the external appearance of the Ami's recharging cable.
A cafe has also been set-up in the colours of the vehicle featureign a counter that has been designed so that three recharging stations are available for visitors to charge their smartphones.
Finally, visitors conclude their tour by passing through the Ami boutique which displays all the lifestyle products inspired by the Ami. Finished in vibrant colours Ami lifestyle products include the Bluetooth speaker accessory, mug, clothing and footwear as well as a 1:43 scale model of the iconic Ami itself.
Citroen has featured the new Ami at Milano Design City, an event dedicated to the culture of design and innovation, with a specific focus on the reconfiguration of urban spaces, sustainability and the circular economy.
The exhibition, titled Time to be my Ami has been designed in collaboration with the Paris-based Citroen Style Department as an immersive journey into the Ami.
The venue displays various products from the Lifestyle AMI collection in XXL dimensions, to create a playful theme that emphasises the ultra-compact and non-conformist character of the Ami in the mobility landscape.
Modern and colourful Ami posters decorate the outside of the building to emphasise its urban, innovative and non-conformist character.
Visitors are also greeted by the three Amis situated in front of the building's entrance including two of the iconic 'Parisian Inspired' Ami from the Free2Move car sharing fleet in Paris.
An enormous domestic 220V plug also highlights how the Ami can be charged in three hours on a standard socket. The plug is connected to the cable, creating a path that morphs into a cosy sofa for relaxation, to underline the typical Citroen comfort and show how it is easy to order the Ami from the comfort of your sofa (for selected markets).
The concept is also designed to showcase how easy it is to recharge the Ami, even using a simple household socket. The wire sofa has a diameter of approximately 55cm and is 15m in length; with foam padding to provide the typical comfort of a couch and an outer lining in elasticated technical textile, which is a nod to the external appearance of the Ami's recharging cable.
A cafe has also been set-up in the colours of the vehicle featureign a counter that has been designed so that three recharging stations are available for visitors to charge their smartphones.
Finally, visitors conclude their tour by passing through the Ami boutique which displays all the lifestyle products inspired by the Ami. Finished in vibrant colours Ami lifestyle products include the Bluetooth speaker accessory, mug, clothing and footwear as well as a 1:43 scale model of the iconic Ami itself.
Latest COE Prices
April 2024 | 2nd BIDDING
NEXT TENDER: 08 May 2024
CAT A$94,010
CAT B$102,001
CAT C$68,502
CAT E$103,249
View Full Results Thank You For Your Subscription.