Jaguar Land Rover trials blockchain technology for sustainable leather

Jaguar Land Rover has trialled the use of secure blockchain technology to ensure full transparency within a sustainable leather supply chain.

In the world-first, the firm is partnering with supply chain traceability provider Circulor, leading U.K. leather manufacturer Bridge of Weir Leather Company, and the University of Nottingham to trial the use of traceability technology in the leather supply chain.

As well as tracking compliance, the digital process enables Jaguar Land Rover to assess the carbon footprint of its leather supply network, working with the Bridge of Weir Leather Company to trace its lowest carbon leather from farm to finished article - all part of Jaguar Land Rover's commitment to reducing the environmental and ethical impact of its products across their lifecycle.

Jaguar Land Rover is committed to offering customers more sustainable and responsible material choices for their vehicle interiors, such as the premium natural fibre Eucalyptus textile interior available on the Range Rover Evoque, and Kvadrat - a refined high-quality wool blend textile that's paired with a suede cloth made from 53 recycled plastic bottles per vehicle - available on the Evoque, Range Rover Velar and Jaguar's all-electric I-PACE.