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Lamborghini had a difficult year in 2020, but it bounced back with a new record for half-year sales in the second-half of 2020.

14 Jan 2021 | International News : Italy


Automobili Lamborghini responded to a year marked by the great challenges of the global pandemic, with enormous energy and determination. The company delivered 7,430 cars worldwide in 2020, a decrease of only 9% compared to 2019.

The slight drop is due to the 70-day production shutdown in the spring, in compliance with Italian government directives and to protect the health of workers during the intial COVID-19 phase. In contrast, the second six months saw record sales figures, resulting in the best second half-year for deliveries-to-customers in Lamborghini's history.

2020 saw the return of Stephan Winkelmann to Lamborghini as CEO, while also remaining president of Bugatti
The United States was confirmed as the top market, followed by Germany, mainland China, Hong Kong and Macau, Japan, the United Kingdom and Italy. The two countries with the highest growth were South Korea and Germany.

The Urus SUV, which just last year set a production record of 10,000 units, was the most successful model with 4,391 cars delivered. Both the super sports car lines made a significant contribution to global volumes, the Huracan recorded growing numbers with 2,193 cars sold, alongside 846 Aventador units delivered worldwide.

Despite the COVID-19 emergency period that led Lamborghini to a 70-day production shutdown from March to May, Lamborghini realised a continuing program of new product launches, six in 12 months. In January, the coupe version of the new Huracan EVO Rear-Wheel Drive (RWD) was presented. In May, Lamborghini was the first automotive brand to make use of augmented reality for the debut of the Huracan EVO RWD Spyder

The Urus was the most successful Lamborghini model in 2020 with 4,391 cars delivered
July brought a very limited series of only 19 units of the Sian Roadster, the first open-air Lamborghini featuring ground-breaking hybrid technology based on Lamborghini's iconic V12 engine.

Next came the Essenza SCV12, a track-only hypercar of which only 40 were built, and the Huracan STO - Super Trofeo Omologata - inspired by the Huracan Super Trofeo EVO and GT3 EVO racing cars and homologated for road use.

At the end of 2020, the SC20 was unveiled, a unique specimen of an open-top track car type-approved for road use. It's the first open-top one-off developed by Squadra Corse and designed by Centro Stile following the wishes of the customer, who was involved in the project right from the first drawings by Lamborghini designers.

Other important events included significant production milestones, with the Urus and Aventador reaching 10,000 units produced respectively. Further Ad Personam colours for the Urus and Huracan were introduced, while a special Aventador S designed by Japanese designer Yohji Yamamoto was presented at the inauguration of the new Lamborghini Lounge in Tokyo.

The Sian Roadster, the topless follow up to the Sian FKP 37
The month of December was marked by the change of leadership. As of 1 December 2020, Stephan Winkelmann is the new President and CEO, succeeding Stefano Domenicali while maintaining the presidency of Bugatti.

Lamborghini reacted promptly to the first phase of the pandemic and carried out social responsibility initiatives throughout 2020. During the period when normal activities were suspended, Lamborghini converted some of its departments to produce medical masks and visors for the Sant'Orsola Hospital in Bologna, as well as collaborating with SIARE Engineering International Group for the co-engineering and production of ventilators.

In September, Lamborghini launched an important cultural and artistic project named 'With Italy, for Italy'. 21 Italian talents of contemporary photography were involved, each invited to interpret and celebrate the beauty and uniqueness of the Italian regions together with Lamborghini models of the past and present.

The Huracan EVO Rear-Wheel Drive, the two-wheel drive version of the four-wheel drive Huracan EVO
In December, an important charitable initiative was launched in conjunction with Lady Gaga, a collaboration aimed at supporting communities disproportionately impacted by the spread of the pandemic. 

With the pandemic prompting the acceleration of digital channels, Lamborghini reinforced its social media strategy and recorded steady growth throughout 2020. Instagram has been Lamborghini's most successful social network, followed by Facebook, YouTube and most recently, TikTok.

2020 was also a year of major partnerships for Lamborghini, forming bonds with leading partners offering access to superior quality products in new fields, and as a result creating exclusive and unique co-branded products, including the Lamborghini Sian FKP 37 LEGO Technic, a 1:8 scale model consisting of 3,696 pieces. 

Special colours were launched for the Urus, with the Pearl Capsule and the Graphite Capsule
In fashion, Lamborghini has partnered with the world-renowned fashion designer Yohji Yamamoto and with Supreme, the iconic street wear brand from New York, leading to the launch of a capsule collection that sold out in just 48 hours.

In the nautical world, Lamborghini has an agreement with The Italian Sea Group and presented the worldwide premiere of the Tecnomar for Lamborghini 63, a limited edition celebrating the anniversary of the foundation of Lamborghini. 

2020 closed with the collaboration between Lamborghini and Ducati and the launch of the Ducati Diavel 1260 Lamborghini, a limited-edition motorcycle inspired by the Lamborghini Sian FKP 37

2020 was distinguished by the anniversaries of three historic models. The Urraco and the Jarama GT celebrated their 50th anniversary, and the Diablo, one of the most iconic cars in Lamborghini's history and launched in January 1990, celebrated its 30th anniversary.

The Huracan STO, a road homologated Huracan that was inspired by the Huracan Super Trofeo EVO and GT3 EVO race cars
Excellent results were also achieved by Squadra Corse, Lamborghini's motorsport department. In 2020, Squadra Corse marked 490 race cars produced since 2009.

Among the various victories, for the third consecutive year, Lamborghini won January's 24 Hours of Daytona, the most famous American endurance race that kicks off the IMSA championship, consolidating Lamborghini's record of successes in the GTD class.

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