Fiat celebrates birthday of the 500

Fiat celebrates the 62^nd birthday of its iconic 500 with a colourful array of 100 vehicles that formed a birthday message on the roof of the Lingotto factory in Turin. Together with their owners and various Fiat employees, they were the first to wish the Fiat icon a happy birthday.

The celebrations brought the Fiat 500 back to the Lingotto rooftop track, where in the fifties they were tested before being transported to customers. Some of the models that joined in the celebrations were a rare 2007 500 Cappellini, a 500 Blackjack from 2010, a 500C GQ, a 500C by Diesel and 500 120th celebratory series from this year.

Luca Napolitano, Head of EMEA Fiat and Abarth brand said, "Happy birthday to Italy's best loved car, much loved also all over Europe. With six million all-time units sold and over two million of the model renewed in 2007, the Fiat 500 is the European leader in the city car segment and has been the best-selling FCA car for the last two years. All this clearly shows how affectionate people feel towards our 500."

Luca concluded, "The forth of July always offers a special opportunity to create amazement in celebrating the birthday of the 500. This year, the 500 did it again: Having entered the MoMA in New York and become a work of art and having entered the world of cinema together with Adrien Brody in 2017, not to mention having entered the Guinness World Record in the category 'Largest human car image' in 2015. This year the birthday of 'Cinquino' aims to strengthen the deep bond between the historic Fiat factory, the 500 and the city of Turin, which 120 years ago saw the birth of the Fabbrica Italiana Automobili Torino."

The Lingotto factory was inaugurated in 1923 and is still admired today for its innovativeness and the elegance of its vertical development, as well as for the uniqueness of its rooftop test track.