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McLaren has announced its new membership to British luxury representative body Walpole, reinforcing its brand position both domestically and internationally.

11 Jan 2021 | International News : U.K.

McLaren Automotive has announced it has joined the membership of Walpole, the British luxury representative body, taking its place alongside leading British brands such as Burberry, Fortnum & Mason and Claridge's.

Joining Walpole, whose mission is to promote and enhance the British luxury sector across the world, will help to reinforce McLaren's luxury brand positioning, which is based on its pioneering technology, innovative design, the powerful performance of its supercars and a luxurious ownership experience.

As a member of Walpole, McLaren is also able to link into Walpole's extensive global luxury network, which includes the European Cultural and Creative Industries Alliance, the European high-end and luxury industries' association. Walpole also runs regular trade missions to the U.S.A, a key market for McLaren and the wider British luxury sector.

A leader in the U.K.'s high-end luxury car sector, McLaren accounts for over 65% of the overall value of sales in the luxury sector according to Walpole's 2019 economic impact study. McLaren has previously collaborated with some of the world's most renowned luxury brands including Richard Mille with which it co-creates limited edition watches as well as emerging British brands such as premium sportswear company Castore.

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