The Polestar showroom in Singapore has officially been opened, located at 45 Leng Kee Road alongside the other brands under the Wearnes Automotive Group. The showroom takes over the space that formally housed Infiniti.
Designed to reflect the brand's progressive ethos, the showroom takes a minimalist approach, eschewing bold logos and bright displays to instead focus on delivering a sense of tranquility and relaxation. As such, the showroom utilises bright lights, large spaces and clean lines throughout.
The showroom's minimalist approach aims to deliver a sense of tranquility and relaxation The newly opened Polestar showroom marks the brand's fifth official market roll out in the Asia Pacific region, following South Korea, Australia, New Zealand and Hong Kong.
As Polestar continues to bring new products to market, customers can expect a focus on a 'cooler' brand image, one aimed at delivering a premium, performance-oriented EV experience. And, as highlighted by Polestar HQ Executives, the brand is focused on carbon neutral, ecologically conscious, and sustainable production. One clear example of this is the recently unveiled O2 concept, which utilises a 'mono material' on all soft surfaces in the interior to maximise the lifecycle reusability and recyclability of the product.
Currently, three variants of the Polestar 2 are offered in Singapore This design-led approach for the brand is also why there has been a conscious choice to develop models and concepts (from the Polestar 1 coupe to the upcoming Polestar 5 GT) that's aimed at the aspirational quality of performance, rather than strictly the functionality and popularity of SUVs, though SUV models are of course in the pipeline.
Currently, Polestar offers the Polestar 2 in Singapore, with a total of three variants available - the Standard Range Single Motor, Long Range Single Motor and Long Range Dual Motor. The next model that will be introduced will be the Polestar 3, an electric SUV that is expected to arrive in the first half of next year.
Designed to reflect the brand's progressive ethos, the showroom takes a minimalist approach, eschewing bold logos and bright displays to instead focus on delivering a sense of tranquility and relaxation. As such, the showroom utilises bright lights, large spaces and clean lines throughout.
As Polestar continues to bring new products to market, customers can expect a focus on a 'cooler' brand image, one aimed at delivering a premium, performance-oriented EV experience. And, as highlighted by Polestar HQ Executives, the brand is focused on carbon neutral, ecologically conscious, and sustainable production. One clear example of this is the recently unveiled O2 concept, which utilises a 'mono material' on all soft surfaces in the interior to maximise the lifecycle reusability and recyclability of the product.
Currently, Polestar offers the Polestar 2 in Singapore, with a total of three variants available - the Standard Range Single Motor, Long Range Single Motor and Long Range Dual Motor. The next model that will be introduced will be the Polestar 3, an electric SUV that is expected to arrive in the first half of next year.
