Buick debuts revamped badge ahead of new electrification plans
05 Jun 2022|743 views
Buick has revealed a new badge and brand identity as it embarks on a transformation of its lineup in North America towards full electrification.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
Buick has revealed a new badge and brand identity as it embarks on a transformation of its lineup in North America towards full electrification.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
Latest COE Prices
March 2024 | 2nd BIDDING
NEXT TENDER: 03 Apr 2024
CAT A$85,489
CAT B$96,011
CAT C$70,112
CAT E$95,856
View Full Results Thank You For Your Subscription.