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Hyundai's 'The Bigger Crash' safety campaign was designed to steer the conversation around climate change toward a greener future.

30 Jun 2022 | International News : U.S.A


Hyundai Motor Company's global brand campaign, titled The Bigger Crash, has won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.

The Bigger Crash outdoor billboard and print ad campaign features cars overturned by hurricanes that happened in the past several years around the world. The campaign shows the seriousness of climate change through captions about the wind speed of the hurricanes, not the speed of the vehicles, such as 'Katrina 280km/h' and 'Jebi 285km/h'. The images also effectively emphasise the need for eco-friendly actions around the world for the sake of generations to come.

The Bigger Crash campaign was designed to steer the conversation around climate change toward a greener future and shows Hyundai Motor's thoughtful approach to offering various means of mobility. The campaign also stresses Hyundai Motor's commitment to taking an active role in tackling the issue for the benefit of future generations.

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