Bugatti has launched its new Junior collection, allowing it to continues its successful presence in the exclusive world of luxury children's fashion.

The new Bugatti Junior collection expresses the brand's identity through key design and brand elements such as the Bugatti macaron emblem or the French tricolore band.

Core brand colours are Bugatti red, black, white and the famous Bugatti blue. The technological world of the Bugatti hyper sports cars from Molsheim is referenced through the use of silver foil and metallic colours in stark contrast to black and white. Personalised high quality patches and bands with logo prints adorn the items.

The collection consists of 180 pieces and ranges from items for newborns and toddlers for the ages from one to three, as well as items for kids in the age group of four to 16-years old.

It also includes accessories like base caps, both for boys and girls with a small range of classic sporty girls styles. The Newborn collection is made from high quality Pima cotton and offers a full range of matching accessories such as baby bags, baby blankets and baby nests.

Bugatti developed the new Junior collection in close cooperation with the German company Puttmann, a long-standing specialist for high end children's fashion. The new partner perfectly reflects the core values of Bugatti in terms of enduring luxury, exclusivity, timeless design and exquisite quality.

The Bugatti Junior collection will be available from Bugatti's online store here starting from mid-December 2020.