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General Motors and Will Ferrell have come together to promote electric vehicle adoption and GM's commitment to electrification in a new advertisement.

05 Feb 2021 | International News : U.S.A

General Motors (GM) released its Super Bowl ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle (EV) adoption. In the commercial, 'No Way, Norway,' Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind.

'No Way, Norway' is an extension of GM's 'Everybody In' campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing GM's Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac Lyriq and the GMC Hummer EV.

The advertisement features two of GM's latest EV concepts, the GMC Hummer EV and the Cadillac Lyriq, as seen here with Will Ferrell
Today, well over half of new vehicles sold in Norway are electric. Comparatively, EVs made up less than 4% of market share in the United States in 2020. GM's flexible Ultium platform is designed to improve EV accessibility for all, powering everything from mass-market to high-performance vehicles.

The Ultium platform will be the foundation for GM's next-generation EV lineup. The platform will allow an EV that can go up to an estimated 724km on a full charge, and will power EVs of many sizes, shapes and price points. 

Second-generation Ultium chemistry is projected to deliver twice the energy density at less than half the cost of today's chemistry. GM is already prototype testing this technology and anticipates it will be available mid-decade. These developments are expected to bring EVs closer to price parity with combustion engine vehicles.

'Everybody In' demonstrates GM's intent to lead, while inviting others - policymakers, partners, individuals - to play an active role in moving society forward, whether that's helping to expand infrastructure, advocating for progress in their communities, learning about the benefits of EV ownership or simply taking a test drive to experience how fun EVs are.

GM is committed to bringing 30 new EVs to market globally by 2025 and recently announced plans to become carbon neutral in its global products and operations by 2040, including aspirations to eliminate tailpipe emissions from new light-duty vehicles by 2035.

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