Ready, set, go: Skoda will be the official main partner of the 2021 Tour de France

Skoda will support the 2021 Tour de France, which will be held from 26 June to 18 July. With 250 vehicles in total, the Czech car manufacturer will be providing mobility for organisers of the world-famous cycling competition, as well as the teams themselves.

The fleet includes the Skoda Enyaq iV, Skoda Octavia and Octavia iV models, as well as the Skoda Superb. The Czech automaker's all-electric Enyaq SUV will serve as the command vehicle and mobile control centre for Tour de France Director Christian Prudhomme this year.

In addition, the Skoda logo will feature on the Green Jersey, which is given exclusively to the leader in the points classification. The legendary Crystal Trophy, jointly created by Skoda Design and Peter Olah, Head of Interior Design at Skoda, will be hoisted on the Avenue des Champs-Elysees by the winner of the Tour de France.

To coincide with the Tour de France, Skoda is launching the campaign 'The beautiful circus: You have to love it. We do'. The commercial demonstrates the passion and dedication needed to compete in such a demanding race. Skoda plans to promote the campaign in television commercials and on its dedicated cycling website.

As the partner of the official Tour de France app, Skoda ensures that cycling fans can keep an eye on developments in real time. In addition to the current rankings and a live ticker, the Tour de France app also offers real time GPS tracking, rider profiles and much more.