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BMW collaborates with Kith to release a special M4 Competition designed in partnership with the New York lifestyle brand.

26 Oct 2020 | International News : U.S.A.

BMW has joined New York lifestyle brand Kith in a multifaceted partnership, highlighted by the BMW M4 Competition x Kith - a limited edition interpretation of the all new M4 Competition coupe with design elements personally created by Kith founder Ronnie Fieg, and strictly limited to 150 units worldwide.

Further exploring BMW and Kith's mutual admiration and his own history with the brand, Fieg has created The Kith for BMW Collection, featuring apparel and accessories inspired by classic BMW design elements. The collection, featuring 94 styles of apparel and accessories, is Kith's largest single offering to date.

The special M4 comes with special colour accents on the seats, 'Kith' embossed headrests and a 'Kith' badge in place of the 'M4' badge on the backrest
Featuring many of the design touches from Fieg's personal E30 M3 and the Cinnabar Red M4 Design Study by Kith, the limited edition M4 Competition x Kith also has several highlights unique to the production vehicle.

While merging logos is a hallmark of the many partnerships Kith has with other companies, this is the first time BMW has altered its iconic roundel badge for a collaboration partner.

The fusion logo created for the BMW M4 Competition x Kith adds an extra ring around the BMW roundel in the BMW M colours of light blue, dark blue and red, as well as details in bright lettering focusing on Kith and the collaboration.

The rear decklid of the BMW M4 Competition x Kith features a black Kith logo with the iconic tri-colour BMW M stripes. The limited-edition models are available exclusively in matte paint finishes of Frozen Black, Frozen Dark Silver and Frozen Brilliant White.

Kith-designed elements further enhance the BMW M4 Competition coupe. Customers can expect Kith-embossed black merino leather and multicolour ambient mood lighting throughout the cabin on top of the latest BMW technology including the Advanced Driver Assistance systems, BMW Intelligent Personal Assistant, Apple CarPlay and Android Auto, and the performance that BMW M's legendary motorsport heritage promises.

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