Porsche Asia Pacific near electrification targets

Porsche Asia Pacific closed the first quarter of 2021 as its best first quarter ever, with a 28% growth in sales compared to the previous year. 47% of all units delivered had an electric drive system, setting the company on the fast track towards its global ambition of having half of all new Porsches sold to be with an electric or hybrid drive by 2025. 

Electrification is a central driver for the business, with almost half of all units delivered being either battery electric vehicles or plug-in hybrid electric vehicles. This sets the company on the fast track to realise its global ambition: That by 2025, half of all new Porsche vehicles sold will be electrified, either fully or with a hybrid drive. 

Along with New Zealand, the three neighbouring markets of Thailand, Singapore, and Malaysia emerged as top performers, demonstrating the importance of South East Asia to the brand. Recognising the high business growth potential that the region holds, these countries will remain a key focus area for Porsche as the company continues shaping its future.

Following the launch of the all-electric Taycan, and the introduction of the carbon-offsetting initiative Porsche Impact in 2020, sustainability continues to be an important focus for Porsche Asia Pacific this year. 

A recently announced collaboration with Shell will enable the implementation of the first cross-border high-performance charging network in South East Asia, connecting Singapore and Malaysia. The partnership covers six Shell stations equipped with 180kW direct current chargers, offering the highest charging capacity across both countries. The initiative illustrates the brand's commitment to spearheading connectivity in the region.