Ford Bronco celebrates 55th birthday with five adventure concepts
18 Aug 2020|1,168 views
In honour of Bronco's 55th birthday, Ford celebrates the unprecedented response to the all new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing factory-backed accessories that make personalisation easier and more affordable.
Bronco, Ford's new outdoor brand, also announces the first Bronco Off-Roadeo location and a return to the Baja 1000.
Expanding on the Bronco family's Built Wild innovative design and capability pillars, these five adventure-inspired concepts further highlight the brand's readiness for customisation at launch.
Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models.
Special concept prototypes include the Bronco Four-Door Outer Banks Fishing Guide, Bronco Two-Door Trail Rig, Bronco Sport Trail Rig, Bronco Sport TOW RZR and Bronco Sport Off-Roadeo Adventure Patrol.
The first of four Bronco Off-Roadeo locations will be in the hill country of Austin, Texas. Opening next summer, the Bronco Off-Roadeo is available to Bronco two and four-door and Bronco Sport Badlands series owners to get the most adventure out of their rugged SUVs and to build connections to the greater Bronco community. The off-roading and outdoor adventure playgrounds are designed for all skill levels, with experiences that aim to build confidence and inspire Bronco owners to get out in the wild for years to come.
Bronco R's attitude, reflecting the most extreme flavour of Built Wild DNA, is set to return to the SCORE Baja 1000 this year. The race prototype build by Ford Performance and Geiser Performance continues to serve as test bed for the brand's innovative design, capability and extreme durability testing.
Participation in the brutal off-road competition is part of the Built Wild Extreme Durability testing - a series of demanding tests to ensure all Broncos deliver the highest levels of performance, durability and capability to every owner.
Ford is the Official Truck and SUV of SCORE-International Off-Road Racing and lead sponsor of the SCORE World Desert Challenge Series, which includes the 2019-22 SCORE Baja 1000 races. Ford is also official vehicle of the King of the Hammers ULTRA4 series. Together, they underscore Ford's commitment to off-road motorsports and serve as a platform to develop the Bronco brand and connect with off-road enthusiasts.
In honour of Bronco's 55th birthday, Ford celebrates the unprecedented response to the all new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing factory-backed accessories that make personalisation easier and more affordable.
Bronco, Ford's new outdoor brand, also announces the first Bronco Off-Roadeo location and a return to the Baja 1000.
Expanding on the Bronco family's Built Wild innovative design and capability pillars, these five adventure-inspired concepts further highlight the brand's readiness for customisation at launch.
Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models.
Special concept prototypes include the Bronco Four-Door Outer Banks Fishing Guide, Bronco Two-Door Trail Rig, Bronco Sport Trail Rig, Bronco Sport TOW RZR and Bronco Sport Off-Roadeo Adventure Patrol.
The first of four Bronco Off-Roadeo locations will be in the hill country of Austin, Texas. Opening next summer, the Bronco Off-Roadeo is available to Bronco two and four-door and Bronco Sport Badlands series owners to get the most adventure out of their rugged SUVs and to build connections to the greater Bronco community. The off-roading and outdoor adventure playgrounds are designed for all skill levels, with experiences that aim to build confidence and inspire Bronco owners to get out in the wild for years to come.
Bronco R's attitude, reflecting the most extreme flavour of Built Wild DNA, is set to return to the SCORE Baja 1000 this year. The race prototype build by Ford Performance and Geiser Performance continues to serve as test bed for the brand's innovative design, capability and extreme durability testing.
Participation in the brutal off-road competition is part of the Built Wild Extreme Durability testing - a series of demanding tests to ensure all Broncos deliver the highest levels of performance, durability and capability to every owner.
Ford is the Official Truck and SUV of SCORE-International Off-Road Racing and lead sponsor of the SCORE World Desert Challenge Series, which includes the 2019-22 SCORE Baja 1000 races. Ford is also official vehicle of the King of the Hammers ULTRA4 series. Together, they underscore Ford's commitment to off-road motorsports and serve as a platform to develop the Bronco brand and connect with off-road enthusiasts.
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