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Cadillac showcases its new Super Cruise hands-free driver assistance technology with a new ad that pays homage to a Hollywood icon, Edward Scissorhands.

21 Feb 2021 | International News : U.S.A.




Cadillac's electric future is illuminated with a slice of nostalgia from Tim Burton's Edward Scissorhands universe. The new commercial stars Timothee Chalamet as Edward Scissorhands' son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar's mother.

In the spot, Edgar, who has inherited his father's shears for hands, finds many of life's tasks difficult. To make them a little easier, Kim presents him with a new Cadillac Lyriq, Cadillac's first all-electric vehicle. Not only does Edgar have his own transportation, but the Lyriq is also equipped with Cadillac's Super Cruise, allowing Edgar to let go of the wheel when the system is engaged, and the vehicle is on an enabled road.

Super Cruise is the only system that provides true hands-free driving on more than 321,000km of enabled roads in North America. Recent enhancements include Lane Change on Demand functionality, which will allow the hands-free system to change lanes on the highway when requested by the driver and certain conditions are met.

As Cadillac's first all-electric vehicle, the Lyriq will lead Cadillac's charge over the next decade to redefine American luxury with a new portfolio of EVs, while also establishing a leadership position through new thresholds of technology integration. The Cadillac Lyriq will enter production in the first half of 2022.

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