Citroen celebrates 100th anniversary with video series
23 Sep 2019|1,127 views
Every 14 July for the last 20 years, American fans of Citroen have toured the roads of Manhattan at the wheel of their iconic cars during the Bastille Day parade. In the year of Citroen's centenary, this event provides the brand with a great opportunity to pay tribute to these dedicated fans from across the Atlantic by revealing new episodes of the 'Citroen Generations' series, originally launched in April of this year.
The first episode was filmed in New York during the Bastille Day parade. The second takes us to New Jersey to meet the Seligmann family. Howard, the father, is the man behind the annual gathering of fans on 14 July. Finally, the series finishes in France with the Lelievre family. For four generations, the Type H has been the symbol of the Lelievre family business.
These three new stories continue the world tour which began with the first seven episodes of the 'Citroen Generations' series. For its 100th anniversary, Citroen created this series in order to pay tribute to its fans who have helped to write the history of the brand through their dedication, eclectic lifestyles and their passion which is passed down from one generation to the next.
These accounts allow the brand to proudly affirm its popularity, in every sense of the word.
Watch all of the episodes in the 'Citroen Generations' series at the Citroen Origins virtual museum here.
Every 14 July for the last 20 years, American fans of Citroen have toured the roads of Manhattan at the wheel of their iconic cars during the Bastille Day parade. In the year of Citroen's centenary, this event provides the brand with a great opportunity to pay tribute to these dedicated fans from across the Atlantic by revealing new episodes of the 'Citroen Generations' series, originally launched in April of this year.
The first episode was filmed in New York during the Bastille Day parade. The second takes us to New Jersey to meet the Seligmann family. Howard, the father, is the man behind the annual gathering of fans on 14 July. Finally, the series finishes in France with the Lelievre family. For four generations, the Type H has been the symbol of the Lelievre family business.
These three new stories continue the world tour which began with the first seven episodes of the 'Citroen Generations' series. For its 100th anniversary, Citroen created this series in order to pay tribute to its fans who have helped to write the history of the brand through their dedication, eclectic lifestyles and their passion which is passed down from one generation to the next.
These accounts allow the brand to proudly affirm its popularity, in every sense of the word.
Watch all of the episodes in the 'Citroen Generations' series at the Citroen Origins virtual museum here.
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