The Ecopia EP100 is one of Bridgestone's ecologically oriented Grand Touring Summer tyres developed for coupe and sedan drivers looking to combine traction, handling and comfort with reduced environmental impact. Ecopia EP100 tyres are designed to enhance vehicle fuel economy by reducing tyre rolling resistance along with the vehicle's carbon dioxide (CO2) emissions during operation. The Ecopia EP100 is designed for dry and wet conditions, but like all summer tyres is not intended to be driven in near-freezing temperatures, through snow or on ice.

The Ecopia EP100 employs a tread compound that applies Bridgestone's unique NanoPro-Tech (Nanostructure-Oriented Properties Control Technology) to reduce rolling resistance and energy loss while maintaining wet traction. This compound is molded into a symmetric tread design featuring rib-linked blocks nestled close together to provide uniform footprint pressure combined with high-angle, lateral grooves to further enhance braking in wet conditions. The tyre also features three-dimensional (3D) curves on the tread block surface to suppress noise generated when the block is in contact with the road.